About Us

Valley Raised, Texas Made

Why On The Rise?

On the Rise is more than a cap or a brand—it’s a mindset. It's about rising up and controlling your own narrative. It’s about proudly representing the hidden gems—those often overlooked or pushed aside. It's for the people and places who make their light shine, even when the spotlight is aimed elsewhere.

Starting with the Rio Grande Valley, we're here to show the world who we are and where we come from. This brand was created to honor the people, places, and culture that define a region.

We started this with a simple idea and a lot of heart. To every person that is on the rise with us—thank you. You’ve helped us grow more than you know. We’re truly grateful for the support and excited to keep rising with you by our side.

- On The Rise Team

Matthew‬ ‭28‬:‭6‬ ‭